about Pegasus
Green Beauty Curator, founded by makeup artist and green beauty expert Maria Velve, is a Toronto-based online store specializing in Canadian organic skincare and natural beauty products. The platform offers a curated selection of high-quality, eco-friendly beauty items to customers nationwide
Reviewed on
5/5
21 Reviews
35
%
Increase in User Engagement
25
%
Boost in Mobile Traffic
20
%
Reduction in Cart Abandonment Rate
15
%
Increase in overall sales within three months of the website overhaul.
The Challenge
Green Beauty Curator faced several challenges in optimizing its e-commerce platform:
- Limited User Engagement: The existing website lacked interactive features, leading to lower customer engagement and repeat visits.
- Inefficient Navigation: Customers found it challenging to browse and locate products, resulting in a suboptimal shopping experience.
- Mobile Responsiveness Issues: The website was not fully optimized for mobile devices, affecting accessibility for a significant portion of users.
- Integration Challenges: Difficulty in integrating with third-party tools for inventory management and customer relationship management (CRM) hindered operational efficiency.
How Buzzlink Studios Helped
Buzzlink Studios collaborated with Green Beauty Curator to revamp their e-commerce platform, focusing on user experience, functionality, and scalability:
- Website Redesign: Developed a user-friendly interface with intuitive navigation, enhancing the overall shopping experience.
- Mobile Optimization: Ensured the website was fully responsive, providing seamless access across all devices.
- Feature Enhancements: Added interactive elements such as customer reviews, product recommendations, and a streamlined checkout process to boost engagement.
- System Integrations: Integrated the platform with inventory management and CRM tools to improve operational efficiency and customer service.
The Results
- 35% Increase in User Engagement
- 25% Boost in Mobile Traffic
- 20% Reduction in Cart Abandonment Rate
- Improved Accessibility
- SEO Optimized Website
- Enhanced Security & Uptime
The technology that we use to support Green Beauty Curator
Ecommerce
Shopify
Custom Themes
